W.K. Kellogg Foundation
$250,000 won
Budget Strategy
Verified Win

The matching funds lever: how to make your budget look 2x stronger

Always show in-kind and matching contributions as a separate line in the budget narrative — even when the funder doesn't require it. It signals skin in the game.

Sarah Williams

Grant Writer

Youth Futures Alliance

63 upvotes

The Strategy

Even when a funder doesn't require matching funds, I always include an in-kind match in my budget narrative. Here's why and how: WHY: Reviewers subconsciously weight applications that show organizational investment. If you're asking for $100K and showing $0 of your own resources, it feels like you're outsourcing all the risk. If you show $40K in in-kind support (staff time, facility use, volunteer hours), it signals commitment. HOW: Calculate in-kind contributions honestly: - Staff time spent on the project that ISN'T charged to the grant (e.g. ED…

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