Knowledge library

Winning playbooks, organized by funder archetype

Funders do not fund by sector, they fund by the kind of change they are buying. These five archetypes group 75 verified strategies from 55 funders the way a program officer reads them: what the archetype rewards, the evidence it expects, and the framing that gets declined.

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Place-based health funding

Health equity, community health, Medi-Cal and CalAIM funding

29 playbooks
18 funders

Place-based health funders are buying a measurable change in a named geography, not a service that happens to operate there. The applicant who wins is the one who can point at census tracts, name the population in them, and show the governance that lets that population set priorities.

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Systems-change education

Education, workforce pathways and systems-change philanthropy

22 playbooks
21 funders

Education funders in this archetype are not buying another cohort of students served. They are buying a change in how a system behaves after the grant ends: a district that keeps doing it, a policy that holds, a practice that outlives the funding.

Open the systems-change education library

Outcomes-driven conservation

Conservation, climate and environmental outcomes funding

9 playbooks
9 funders

Conservation and climate funders have converged on a single test: can you state an environmental outcome, in units, with a baseline, and show that your work moves it? Mission language about stewardship is table stakes; the award goes to the applicant who can quantify.

Open the outcomes-driven conservation library

Multi-criterion arts and federal review

Arts funding and federal programs scored on published criteria

23 playbooks
22 funders

These funders publish the criteria they score, then score them separately. The failure mode is not a weak proposal; it is a proposal that answers one criterion beautifully and leaves another thin, because the review is averaged and the thin criterion caps the score.

Open the multi-criterion arts and federal review library

Reimbursement-backed sustainability

Medi-Cal, braided funding and the exit plan reviewers believe

10 playbooks
8 funders

A sustainability section that says "we will seek continued funding" is the single most common reason a fundable program loses. Funders in this archetype are not asking whether you want more money; they are asking which revenue line replaces theirs, and whether that line already exists.

Open the reimbursement-backed sustainability library

Browse the other two ways in

Every playbook below is also indexed by the funder that funded it, and the funder guides add priorities, program officers and live opportunities.