Robert Wood Johnson Foundation (RWJF)
$750,000 won
Partnership Building
Verified Win

Positioning your org as a 'bridge builder' for RWJF's health equity priorities

RWJF's 2024-2030 priorities favor organizations that bridge clinical and community systems. Position your org as the connective tissue between a health system and a CBO network, not as a standalone service provider.

Patricia Williams, LCSW

Executive Director

Riverside Community Health Bridge

48 upvotes

The Strategy

RWJF's current funding priorities explicitly seek 'bridge' organizations — entities that connect clinical care to community conditions. If your application reads as a standalone service provider, you're competing with hundreds of similar orgs. If you position as the bridge, you're in a much smaller pool. The bridge framing has three components: (1) a named clinical partner (FQHC, hospital, health plan) with an MOU in the application, (2) a named community partner network (3+ CBOs) with letters of support, and (3)…

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